A/B testing (also called split testing) is the secret weapon of high-converting pages. It lets you compare two versions of a link to see which performs better. Here's how it works in Pautly.
A/B testing splits your traffic between two variants of a link. Half your visitors see Version A, half see Version B. After enough data is collected, you can see which version got more clicks.
In Pautly, you can test variations of:
Small changes can have big impacts. A simple title change might increase clicks by 20% or more. Without testing, you're just guessing what works.
Pautly automatically calculates statistical significance to tell you when a result is reliable. We recommend waiting until you reach 95% confidence before declaring a winner.